Top Paid Mac Apps Photography

by Serif Labs

$49.99 | Released 7/9/2015
** Apple Mac App of The Year 2015 ** Affinity Photo redefines the boundaries for professional photo editing software on the Mac. With a meticulous focus on workflow it offers sophisticated tools for en …
by Systweak Software

$0.99 | Released 2/10/2015
***** 95% OFF : SPECIAL OFFER FOR LIMITED TIME (Original price $18.99) ***** ***** GET IT NOW ****** Duplicate Photos Fixer Pro is an ultimate photos fixing tool that smoothly scans and deletes duplica …
by Polarr, Inc.

$19.99 | Released 12/17/2015
Used by the world's most professional portrait and landscape photographers, Polarr offers advanced auto-enhance tools and sophisticated filters to edit every detail of your photo. Highlights: • Face de …
by MacPhun LLC

$4.99 | Released 5/15/2011
60% OFF Today. Don't miss out. FX Photo Studio brings your amazing collection of filters and photo effects on the Mac App Store. With over 170 high quality effects, you'll easily turn your photo into a …
by DIRE Studio

$2.99 | Released 10/16/2013
ShutterCount displays the number of shutter actuations (the shutter count) of your Canon EOS, Nikon or Pentax digital camera - click “...More” for the complete list of supported models. The shutter cou …
by MacPhun LLC

$17.99 | Released 5/15/2011
SPECIAL PRICE TODAY. FX Photo Studio is the most popular effects & filters app on Mac. You get over 170 high-quality filters, plus frames, borders and editing tools. - Mind-blowing variety of over 170  …
by Konstantin Pavlikhin

$1.99 | Released 4/10/2014
The no-nonsense shutter actuations count reader. Whether you are buying a used Canon EOS camera or just giving attention to your existing photo gear it is sometimes useful to know how many shots a part …
by Karsten Bruns

$0.99 | Released 2/4/2016
External Editors For Photos adds an extension to the OS X Photos application that allows you to edit your photos with any image editor on your Mac. To see how it works watch the screencast on my websit …
by Harald Meyer

$10.99 | Released 2/17/2015
Camera Suite allows you to control GoPro Hero 2, 3, 3+, and 4 cameras over Wifi on a Mac. It supports audio and video live streaming, media browsing, and a powerful scripting language to control the ca …
by Ralph Hill

$39.99 | Released 8/28/2012
Starry Landscape Stacker makes it possible to produce landscape photographs taken at night that have both low noise and stars rendered as points. It does this by compositing several images taken in rap …
by MacPhun LLC

$9.99 | Released 10/24/2013
Limited-time sale: 40% OFF. Ends soon. Intensify helps you create sharp, crisp and dramatic photos in 1 click. KEY FEATURES: - Powerful Detail Enhancement - Unique Pro Contrast - Powerful Structure adj …
by Swanson Digital, LLC

$5.99 | Released 2/24/2012
•Nearly 3 hours of HD video tutorials! •45 individual video lessons guided by an Elements expert •Simple interface that makes is easy to navigate through the videos. •The videos guide the viewer with z …
by Adobe

$69.99 | Released 11/17/2016
You take pictures of all your special moments and milestones. Adobe Photoshop Elements 15 automates the organizing and editing so you can have fun creating and sharing your amazing photos. Adobe Photos …
by MacPhun LLC

$0.99 | Released 9/21/2011
80% OFF. Crazy Holiday Sale. Ends soon. Over 3 000 000 people use ColorStrokes - the world's most popular app to create beautiful photos with selective colors. Pick a part of the image to leave in colo …
by MacPhun LLC

$59.99 | Released 11/16/2016
Luminar is the innovative & powerful photo editor that makes a great alternative to Photoshop, Lightroom or Aperture. No subscription, No complexity. Only powerful tools to make perfect photos. Here's  …
by MacPhun LLC

$8.99 | Released 12/14/2011
60% OFF. Special Offer. Snapheal removes unwanted objects & people from photos in 1 click. Plus get rid of skin imperfections, restore old scanned photos and much more. Here's what you'll get in Snaphe …
by Gentlemen Coders

$14.99 | Released 12/20/2016
Make your best shots even better with RAW Power. RAW Power unlocks the power of Apple's RAW engine with simple, easy-to-use controls. Use it as an editing extension inside Apple Photos, or as a standal …
by It's About Time Products

$0.99 | Released 5/28/2016
*** Discounted to $0.99 (80% off) as part of MacAppStoreSale *** *** Sign up for more $0.99 deals at www.MacAppStoreSale.com *** ***** Featured by Apple as a "New App We Love" ***** Bokeh (background b …
by MacPhun LLC

$9.99 | Released 5/4/2016
15 more FREE filters inside. Don't miss out! Filters for Photos brings dozens of high-quality filters right at your fingertips. Apply them to your images and get amazing results instantly. No Photoshop …
by Gwinno Software, Inc.

$9.99 | Released 10/18/2011
*** The brand-new version with a bunch of unique features and improvements *** PhotoSweeper is a fast, precise & super efficient tool to eliminate similar or duplicate photos even in huge photo collect …
by MacPhun LLC

$14.99 | Released 7/31/2014
Full-featured black and white photo editor for Mac. Editors Choice by Apple. Tonality is the most advanced photo editor for black & white and monochromatic images. Enjoy over 150 great tools and make m …
by PearlMountain Technology

$9.99 | Released 7/29/2013
* * * 70% Off Time Limited Offer * * * * * * Cool Creations! Top recommended apps for photographers! * * * "CollageIt - Absolutely the best at what it does. Pretty wide variety of layouts for a few ima …
by SOFTEASE TECH CO., LIMITED

$4.99 | Released 7/24/2013
PicSketch is the most powerful photo sketch software, with which anyone can easily turn photo to sketch in just a few mouse clicks. Not too much drawing knowledge? It is OK with this photo sketch app,  …
by Blue Pill Software Ltd.

$3.99 | Released 8/8/2012
Do you use iPhoto on your mac for your photos and images? Do you have duplicate images sitting in your library? Enter ADD For iPhoto. It is designed to work with iPhoto '11 (version 9.3) and will scan  …
by Day 1 Solutions SRL

$2.99 | Released 3/3/2017
*** Visit www.dayonesoftware.com for more products and offers! *** Photo Blur FX is the complete solution for applying blur and focus effects to your photos. Designed to satisfy the needs of both amate …
by Aviv Miron

$2.99 | Released 3/4/2016
My Photos allows you to access Google Photos anywhere. Just click the icon in the Menu Bar or in the dock and get started. Features: • Lock application with password and Touch ID • Instant access to Go …
by Eltima LLC

$19.99 | Released 10/17/2012
* FREE version available on our website * PhotoBulk is easy-to-use bulk image editor that lets you add text/image watermark, resize, and optimize hundreds and thousands of images or photos in just one  …
by Nevercenter Ltd. Co.

$4.99 | Released 2/1/2012
NOTE: This is an older, classic version of CameraBag. For the newest features (CameraBag v3), search for CameraBag Photo and CameraBag Cinema here on the app store. Designed for photographers, CameraBa …
by It's About Time Products

$0.99 | Released 5/14/2016
*** Discounted to $0.99 as part of MacAppStoreSale *** *** Sign up for more $0.99 deals at www.MacAppStoreSale.com *** Fontography = Fonts + Photography "A picture is worth a thousand words." Add gorge …
by T-bone, LLC

$0.99 | Released 3/22/2011
Get creative with the iSplash app! Choose any image and iSplash will turn it to grayscale. Then, choose any part of the image to restore the original color. Beautifully modify your pictures and create  …
by Harald Meyer

$3.99 | Released 2/10/2014
The Camera Control for GoPro Hero cameras allows you to control GoPro Hero cameras over Wifi/WLAN and displays live video preview. Alternative app "Camera Suite": http://www.camerasuite.org/download ++ …
by PearlMountain Technology

$9.99 | Released 1/19/2012
* * * 75% Off Time-Limited Offer * * * Picture Collage Maker is a powerful and easy-to-use photo collage creator on Mac OS X to create photo collages, scrapbooks, greeting cards, photo calendars, and p …
by Romain Piveteau

$6.99 | Released 1/5/2011
A simple and powerful photo editor for the Mac. It is based on non destructive layers and filters. The layers are at the left and the filters are at the right of the window. To edit a photo, just drag  …
by DxO Labs

$9.99 | Released 12/18/2015
DxO OpticsPro for Photos is designed to provide a seamless image processing workflow for Photographers who are on a Mac, and use OS X Photos as their primary photo application. DxO image processing for …
by Oktoid

$2.99 | Released 7/13/2014
iPhoto is without a doubt the best tool to organize all your photos. And now with Sync for iPhoto you can synchronize all your photos on multiple computers, external disks, network drives, etc. Sync fo …
by Sonia Bohelay

$1.99 | Released 11/13/2013
Backup to Flickr for iPhoto takes your iPhoto / Aperture library and backs it up to Flickr, keeping your structure intact (iphoto event is a Flickr set). Start saving in 10 seconds! 1. Authorize your F …
by RootRise Technologies Pvt. Ltd.

$2.99 | Released 6/28/2012
PhotoResize Pro is fantastic tool to resize, convert, optimize and rename thousands of images and photos at lightning fast speed. It offers features like image format conversion between JPEG, TIFF, PNG …
by SOFTEASE TECH CO., LIMITED

$4.99 | Released 1/8/2013
Color Splash Pro is a cool photo app to help you quickly create cool photos by converting them to black and white, while leaving the interesting areas in color. Key Features: - Automatic turn photo int …
by Hawark Li

$2.99 | Released 1/6/2012
Welcome to iPhotoFx,her provide more than 20 kinds effects. 1.Very easy to use and quickly 2.The effects is beautiful, you will like it!!
by Emad Ali

$0.99 | Released 10/13/2015
Regular Price: $4.99 Sale Price: $0.99 Turn any photo into art with Splash It! Load your picture and it will upload in the app in a black and white version. Next, simply brush the areas you want to res …
by Kings Valley

$1.99 | Released 12/21/2011
☆☆☆ HOLIDAY SALE! ONLY $0.99! ☆☆☆ The most smart and comprehensive application to help you create dramatic photos by converting them to user defined Black and White styles, while leaving the interestin …
by MKOUS, inc.

$9.99 | Released 10/17/2014
Image Editor - Brush, Text, Texture, Photo Effects This App is a simple image editor. It features gradients, textures and anti-aliasing for both text and brush strokes. It also supports multiple layers …
by cf/x

$9.99 | Released 12/14/2012
SIMPLE THINGS MUST REMAIN SIMPLE. Cropping. The most important step in photo processing. It has to be simple. And automated. We took our in-house croping tool, and created a sharply focused, simple to  …
by Harald Meyer

$2.99 | Released 6/10/2015
The Camera Control for Ricoh Theta app allows you to control the Ricoh Theta m15 camera over Wifi. It supports changing of settings (such as shutter time, ISO, exposure compensation, time-lapse setting …
by SM INC COMPANY LIMITED

$4.99 | Released 6/5/2013
Change the size of many images at once. Optional: - Choose one or more to apply size image - Dimensions are available in the library - Proportional size - Use the percent proportion to resize images
by Pavel Kosykh

$1.99 | Released 9/18/2016
Gif & animated PNG image viewer and converter. Supported BMP/PNG/JPG/GIF and other media types.
by ASK Video

$13.99 | Released 1/25/2013
Create High Dynamic Range (HDR) photos in Photoshop and Lightroom with acclaimed photographer and educator, Dan Moughamian... High Dynamic Range (HDR) photographs allow you recreate the world as your e …
by Huang Xiaohong

$5.99 | Released 10/31/2016
With Photo Effect for Photoshop you can create to display your personal or business photographs. Our template will allow you to create a stunning effect in just minutes, while still giving you 100% cre …
by Rodrigo Dutra de Oliveira

$5.99 | Released 6/30/2017
Are you trying to get a screenshot from a web page but you never get the image of all the content? With Print Web Pages - Take Screenshots of Websites you finally can do this! With a very easy to use i …
by ThinkTime Creations LLC

$4.99 | Released 9/13/2011
The original and the best photo-to-sketch app in the Mac App Store. Now 50% off full price for a limited time. PhotoSketcher is a delightful app to effortlessly turn your digital photo into an artistic …
by BeFunky Inc

$4.99 | Released 10/1/2015
Photo Editing. Simplified. BeFunky Express Photo Editor has all the tools you need to quickly and easily create stunning selfies, fix family photos, liven up landscapes, and more! Based off our popular …
by ADVA Soft

$9.99 | Released 7/23/2013
Are you addicted to photography? Is photo editing an integral part of your daily life? Do you believe that getting the best images possible out of your favorite photo-editing apps goes hand in glove wi …
by XiuXia Yang

$38.99 | Released 1/24/2017
*** On sale. Original $49.99 *** Pioneering in the world, Super PhotoCut Pro is an unprecedented tool designed to AUTO cut out transparent objects and wedding dresses. Removing image background from tr …
by Pocket Bits LLC

$1.99 | Released 8/11/2015
SALE! $19.99 -> $1.99 FOR A LIMITED TIME ONLY! ■ #1 Fastest duplicate scanning algorithm on the Mac App Store! ■ True SHA-1 checksum file compare for pinpoint accuracy. ■ Also scans Photos, iPhoto, and …
by Peak Systems

$0.99 | Released 6/14/2012
Diptic helps you create and share beautiful photo collages. • Mac App Store Best of 2012 and 2013 • Apple’s Editors' Choice •Top 5 Photography App IMPORT/EXPORT OPTIONS • Import photos from iPhoto and  …
by SilkenMermaid

$9.99 | Released 4/26/2011
== SALE - 20% OFF FOR TODAY ONLY == A newer version of TurboCollage is now available. Search TurboCollage 6 on Mac App Store to get the latest version. Create stunning picture collages on your Mac. Set …
by MacPhun LLC

$4.99 | Released 4/16/2015
85% OFF for a limited time! Get the world's most powerful noise reduction software. Over 100 000 people use Noiseless to fix their photos. Get professional looking shots no matter your camera and/or sh …
by PearlMountain Technology

$4.99 | Released 12/20/2013
* * * Limited Time Offer - 70% OFF! Back to $19.90 Soon. * * * Convert photos and videos into incredible GIFs quickly. PicGIF enables you to quickly create incredible animated GIFs from photos or short …
by Harald Meyer

$3.99 | Released 1/31/2014
The Wifi Browser for GoPro Hero cameras allows you to download, stream, and delete files directly from a GoPro Hero camera over Wifi/WLAN. Alternative app "Camera Suite": http://www.camerasuite.org/dow …
by Appvetica

$1.99 | Released 10/17/2012
Boothsy is a remarkable photo booth app for your Mac. Thanks to facial recognition it knows when to take the perfect picture! Join the fun! Create beautiful photo strips right on your Mac, with Boothsy …
by Daniele Murabito

$1.99 | Released 2/25/2014
With Background Eraser you can easily remove any background from your photos. You no longer need to be a designer! Drag or load the photo from your hard disk and then... 1. Choose the tool. 2. Choose w …
by Go2Share

$3.99 | Released 4/10/2014
Professional skin retouch for portrait, keeping the details and without losing texture! All operations made automatically in seconds! ! Automatic skin smoothing, healing and enhancing effect app for re …
by SOFTEASE TECH CO., LIMITED

$9.99 | Released 9/23/2013
PicCollage - The NEW generation collage maker. A powerful and well-designed photo collage maker - PicCollage, with which it becomes easy to turn photos into funny collage. Comes with seven collage layo …
by Maxim Gapchenko

$19.99 | Released 4/22/2016
PhotoScissors - Instantly Remove Background From Your Photos! PhotoScissors background removal tool can easily extract objects and remove background from photos. All you need is to draw some foreground …
by Marian Raafat

$0.99 | Released 6/1/2015
No more suffering while uploading your picture to Instagram or Facebook. Convert your picture to a square one without cropping! ;) • Convert portrait or landscape picture to square one in just 3 steps! …
by HDRsoft Ltd

$9.99 | Released 9/3/2016
Have you ever taken a beautiful scene only to find the photos have nothing like the colour and vibrancy of what you saw? With Photomatix OneShot, you can make your photos pop and bring out the beauty t …
by onOne Software

$79.99 | Released 2/22/2016
Our entire collection of apps is included in ON1 Photo 10. Browse, Effects, Resize, Portrait, Enhance, and Layers. Photo 10 works as a standalone application or an Apple Photos Extension. Photo Editing …
by RootRise Technologies Pvt. Ltd.

$9.99 | Released 9/4/2016
PhotoConvert 4 is a powerful and intuitive utility to convert and rename your photos in batch. PhotoConvert 4 offers features like image format conversion between JPEG, JPEG2000, TIFF, PNG, GIF, WebP,  …
by Axel Wolf

$0.99 | Released 1/26/2016
EXIF App is the last EXIF viewer you'll ever need. Our app loads images in any format, including RAW. The app supports all EXIF, TIFF, EXIF-AUX, and JFIF structures as well as Maker Notes from Nikon, C …
by Harald Meyer

$6.99 | Released 6/6/2017
The Toolbox for GoPro Hero 5 cameras allows you to control GoPro Hero 5 (and 4 with some restrictions) cameras. The app supports a self timer, HDR/exposure bracketing, GPS based triggers, and live stre …
by Rod Kent

$1.99 | Released 3/9/2011
Share to Facebook, Flickr, YouTube and Twitter. Or save your photo as video effect. Over 660 visual effects. Full version on sale for limited time only: 80% Off ($1.99 USD). Easy to use. Just drag and  …
by MacPhun LLC

$89.99 | Released 9/29/2016
Aurora HDR is the world's most best-selling HDR photo editor for Mac. It is developed by by Macphun and Trey Ratcliff - the world's most famous HDR photographer. The new Aurora HDR 2017 is every photog …
by Abacus Industries Inc.

$3.99 | Released 11/16/2013
Image Viewer is a simple and fast way to view images and photos. Quickly view all images for an entire folder and subfolders. View in windowed or full screen modes and enjoy full screen slide shows. Us …
by ilia

$6.99 | Released 7/21/2011
Image Bucket Pro lets you resize, watermark, crop, transform and export photos (from a few to thousands) quickly and easily with its powerful batch/bulk features. VIEW AND EXPORT * Exports to: JPG, TIF …
by Movavi

$7.99 | Released 3/6/2017
Photo Retouch is a handy solution for pictures that need a quick fix. With the help of Movavi’s simple tools, you can get rid of blemishes, add some makeup, enhance the quality of your images, and much …
by ActiveDevelopment

$3.99 | Released 11/4/2011
PicFrame helps you combine multiple photos into amazing looking frames that you can save to your computer or share to Facebook Twitter and Flickr. With 73 adjustable frames, support for up to 9 photos  …
by SOFTEASE TECH CO., LIMITED

$4.99 | Released 7/24/2011
** The New generation Collage Maker 3 (PicCollage) is released! Get it at http://goo.gl/bbU8bW Collage Maker is an easy-to-use app to make photo collages. Making photo collage can't be easier! You just …
by Kejian Jin

$2.99 | Released 1/26/2012
Photo Edit Studio allows you edit your photo and design your artwork with multiple layers. It includes 60+ photo special effects to make your life easier. It comes with the powerful edit functions such …
by Kings Valley

$1.99 | Released 12/12/2011
☆☆☆ HOLIDAY SALE! 90% OFF FOR LIMITED TIME! ☆☆☆ Big Aperture gives your images the DSLR-Level Depth Of Field effect and other visual aspects normally seen with only professional grade big sensor camera …
by Maxim Gapchenko

$19.99 | Released 8/10/2014
Inpaint - Magically Remove Unwanted Objects and People From Your Photos! Top Reasons to use Inpaint: *Repair old photos *Remove watermarks *Erasing Power Lines *Remove unwanted objects *Digital Facial  …
by Jan-Niklas FREUNDT

$4.99 | Released 7/11/2013
Avoid embarrassing situations! Easily store private photos in Photo Vault. The app takes advantage of the latest technologies to provide a both convenient and secure way of accessing private files. You …
by Ryan Harter

$9.99 | Released 11/9/2013
Unbound is a faster, simpler photo manager. Incredibly Fast Unbound was designed with speed as a priority. Everything from the initial app launch to scrolling through your thumbs is incredibly responsi …
by XiuXia Yang

$9.99 | Released 12/9/2013
On sale. Original $ 29.99. Don't forget to download "Super PhotoCut" which magically cut out object from photo. 50% OFF! Put your images on a diet. Photo Size Optimizer is a powerful photo resizer and  …
by It's About Time Products

$9.99 | Released 10/18/2016
*** 50% OFF LIMITED TIME!!! *** *** Apple: Apps we love *** *** Apple: Top Pick for MacBook Pro with Touch Bar *** Photoshop meets Instagram meets Aperture! Uncover the hidden potential in your photos  …
by Deeda Designs

$9.99 | Released 2/18/2015
Photography Templates iBooks Author Edition is a collection of stunning photography focused templates for iBooks Author designed to make your images shine. Create impressive interactive portfolios, pho …
by Serge Ramelli

$5.99 | Released 7/10/2012
CREATE STUNNING LANSCAPES PHOTOS USING PHOTOSHOP CS 5 Learn how to use the power of Photoshop CS 5 to retouch your landscapes photos. No technical jargon used without a simple explanation. More importa …
by Arsosa Network Inc.

$7.99 | Released 8/18/2015
Tutorial for Affinity Photo brings you video tutorials and basic training for new Affinity Photo Users! If you're just a beginner with this powerful image processing and photo editing tool, this is the …
by Pocket Bits LLC

$9.99 | Released 12/31/2014
SALE! $29.99 -> $9.99 FOR A LIMITED TIME ONLY! ■ Optimized for macOS ■ Featured on Macworld, Softpedia, Beckett Guide to Phone Apps, EatAppleNews, and many more! Color Accent Studio Pro allows you add  …
by Day 1 Solutions SRL

$4.99 | Released 4/8/2017
*** Visit www.dayonesoftware.com for more products and offers! *** Video GIF Creator is the complete solution for converting videos and images to animated GIFs. Designed to satisfy the needs of both ca …
by Rodrigo Dutra de Oliveira

$9.99 | Released 7/11/2017
Are you looking for an app with beautiful filters and capable to apply effects on your photos? With PicStar Art Filters - Photo Editing you can apply the effects, using enhance and choose between 100 d …
by iApe

$2.99 | Released 2/25/2011
Turn your photos into amazing looking masterpieces within minutes thanks to the intuitive and easy to use interface of Colorize! Load an image and the app will create a grayscale version, now just brus …
by Gwinno Software, Inc.

$2.99 | Released 3/8/2012
*** 40% off for a limited time *** PhotoSweeper Lite (a lightweight version of PhotoSweeper) helps you to get rid of duplicate photos. It works with photos from Apple Photos, iPhoto, Aperture, Adobe Li …
by Chengdu Everimaging Science and Technology Co., Ltd

$14.99 | Released 6/20/2011
Let your inner Artist run free, create unlimited photo effects and share your vision with the world! 1. Huge amount of powerful photo effects carefully developed with professional photographers and gra …
by Thaer Ali

$4.99 | Released 9/30/2011
Regular Price - $9.99 SALE Price - $4.99 OS X El Capitan and Retina-Ready Analog makes it easy to improve your photos with a stunning selection of filters and borders. We built Analog to make it as fun …
by MacPhun LLC

$14.99 | Released 12/5/2013
Holiday sale. Don't miss out. Focus helps you add professional lens effects to your photos without expensive gear. Shoot with any camera or a smartphone, the enhance photos in Focus to add pro look in  …
by ThinkTime Creations LLC

$4.99 | Released 2/23/2012
Experience the magic of Polaroid instant photos on your Mac. Introducing Instant, the officially licensed Polaroid app on Mac. Instant brings the fun of Polaroid instant camera to your desktop. "Re-sho …
by PearlMountain Technology

$9.99 | Released 12/14/2011
* * * THIS IS THE OLD VERSION. Search "CollageIt 3 Pro" on App Store for the latest version now! * * * * * * 70% Off Time Limited Offer * * * CollageIt Pro is an easy-to-use and automatic software that …
by Chengdu Everimaging Science and Technology Co., Ltd

$9.99 | Released 12/16/2011
Great Photo Pro is the best all-in-one photo editing application! Produce amazing results with the one application that gives you all the tools you need! With brilliant editing and Visual Effects, Real …
by Chengdu Everimaging Science and Technology Co., Ltd

$14.99 | Released 8/30/2013
Beautune -- Bring out the best you! • From the makers of Fotor, the #1 free photo app in over 50 countries within the the Mac App Store. You can’t always look your best in every photo... When you do ne …
by Swanson Digital, LLC

$5.99 | Released 7/27/2011
** For tutorials on the new Photos App for Mac and iOS go to TheMacU.com! ** •2 hours of HD video tutorials! •28 individual video lessons guided by an iPhoto expert •Simple interface that makes is easy …